People buy in a specific psychological order. Skip a step and the sale stalls. Hit them in order and the sale feels obvious.
- →1. Awareness: name the problem they didn't know they had
- →2. Belief: prove change is possible (not for everyone — for them)
- →3. Trust: show you've done it / helped someone like them
- →4. Decision: lower the cost of saying yes
- →5. Action: tell them exactly what to click
the real talk truth
"If your offer isn't selling, you skipped step 2 or 3. It's almost always one of those."