Eight templates that handle 80% of your reach and trust posts. Fill in the brackets and ship.
I [did specific thing] in [specific timeframe]. Not [common assumption]. Not [common assumption]. From [actual cause]. [One-line lesson].
Reach template — counterintuitive identity hook.
The most useful thing I've learned about [topic] this year: [Specific insight]. It doesn't sound like much. But it changed [specific outcome].
Trust template — quiet authority.
- →Template 1: 'I did X. Here's what worked.'
- →Template 2: 'Most people think X. Actually Y.'
- →Template 3: 'A year ago I [bad state]. Now [good state]. The shift:'
- →Template 4: 'The thing nobody says about [niche]:'