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module 13 · lesson 13.3

The Hook Testing Method

Don't guess which hook works. Test in pairs. Same body, two hooks, posted 24 hours apart.

  • Write the body first, hook second
  • Draft 3 hooks for every body
  • Compare 30-min reach, not lifetime
  • Keep a running doc of winners — they recycle
the real talk truth
"After 50 tests you stop guessing about hooks. That's the real unlock."