Algorithm Updates
Platform changes that move the strategy. Most recent first.
Meta launches Threads ads globally
Organic reach will gradually reduce as ad space competes. Build your audience now before the window closes further.
Threads Communities launches with 200+ topic categories
Your content now has a second distribution channel. Find your niche community and post weekly for additional reach.
Credibility signals update — expertise rewarded
Threads is surfacing accounts with genuine expertise and original perspective. Generic content is being deprioritised.
Reply depth becomes primary ranking signal
A post with 40 replies now outreaches a post with 400 likes. Engineer every post for conversation.
Engagement bait actively penalised
'Like if you agree' and 'Follow for more' are now downranked. Use genuine conversation CTAs only.
Links no longer penalised — perform 17% better than text-only
You can include product links directly in posts without losing reach. Use this in conversion posts.
Originality signal introduced
Copy-pasted content from other platforms is penalised. Every Threads post must be written natively.
Threads launches
The early window — the highest organic reach period. The window is narrowing as paid reach grows.