Stop trying to go viral. Start trying to be findable by the right 100 people. The math works at every level — but only if you stop optimising for the wrong metric.
✦The shift
From 'how do I get more followers' to 'how do I become the obvious person for one specific need'.
the real talk truth
"Posts that get 12 likes from the right people will out-earn posts that get 12,000 likes from the wrong ones."