Threads ranks by engagement velocity in the first 30 minutes — not lifetime likes. Comments outrank likes. Replies-to-replies outrank single comments.
- →Replies > likes > reposts (in that order)
- →Time-on-post (dwell) is heavily weighted
- →Profile clicks signal intent, not noise
- →Saves are quietly the strongest positive signal
✦The first 30 minutes
Whatever happens in the first half-hour determines reach for the next 48 hours. Post when you can engage.