← module 04
module 04 · lesson 4.1

Reach Posts

Reach posts exist to be seen by strangers. They sacrifice depth for spread. Short, punchy, identity-driven.

Reach formula

Identity hook + counterintuitive claim + one-line proof. Under 280 characters always.

I made £2k this month from a Threads account with 800 followers.

Not from a launch. Not from ads.

From replying to the right 30 people every morning.
Reach post — designed to spread, not to sell.
the real talk truth
"A reach post that doesn't make a stranger pause in 1.5 seconds is a journal entry."