← module 04
module 04 · lesson 4.2

Trust Posts

Trust posts deepen the relationship with people who already follow. They're longer, more specific, and reveal how you think.

  • Show the messy middle, not the win
  • Use specific numbers, not adjectives
  • Name the trade-off you made
  • End on a small, honest reflection
Trust over reach

Trust posts won't make your follower count jump. They make the followers you have actually buy.