Every hook on Threads is one of seven shapes. Memorise these and you'll never stare at a blank draft again.
- →Identity ('I'm the person who…')
- →Contrarian ('Everyone says X. Here's why X is wrong.')
- →Specific number ('£2,847 in 11 days')
- →Story pull ('A year ago I…')
- →Pain + desire ('You're stuck because…')
- →Curiosity gap ('The one thing nobody…')
- →Confession ('I used to think…')
the real talk truth
"Hooks aren't tricks. They're the part of the post that earns the right to the next line."