The 2023 Threads playbook was hashtags, hot takes, and link drops. None of it works in 2026. The feed has rewired around relationships.
✦What changed
The algorithm now weighs reciprocal engagement (do they engage with you back?) over absolute engagement (how many likes did you get?).
the real talk truth
"The accounts winning now aren't the loudest. They're the ones with the deepest 20-person reply network."