← module 11
module 11 · lesson 11.2

How Threads Distributes Posts

A post is shown to a small test pool first. If that pool engages above a threshold, the post is released to a wider pool. If it doesn't, distribution stops.

  • Test pool 1: ~3% of your followers + a small stranger sample
  • Pool 2 (if pool 1 engages): wider stranger sample
  • Pool 3: For You feed — only the top 1% of posts reach this
  • Velocity matters more than volume — early reactions outweigh late ones