Positioning is what makes a stranger feel 'this account is for me' in under 4 seconds. There are four frames that work on Threads.
- →1. The Specialist — narrow audience, single outcome
- →2. The Translator — takes complex thing, makes it simple
- →3. The Contrarian — well-argued opposite of consensus
- →4. The Witness — documents their own journey publicly
✦Pick one
You can blend later. For the first 90 days, pick one frame and let it run. Mixed positioning reads as no positioning.
the real talk truth
"You're not boring because you're too narrow. You're invisible because you're too broad."